Recently, NJW, an E-commerce platform for agrochemical materials and wholly owned by Noposion, went into public beta. It is known that this E-commerce platform was welcomed by the users. Seventeen hours after the launch of the public beta, the turnover reached nearly 150 million yuan. According to insiders from Noposion, the selling network is sound and the number of the service workstations is large, “so it’s not surprising that the turnover totaled 150 million yuan.”
It is known that currently NJW is only open to collaborative retail stores (service workstations), allowing them to register, but not open to the public for purchase. After the official launch, NJW will gradually open to the public. Furthermore, Noposion also has a complete logistics and distribution system, which could deliver the goods in time. There are also professional technical teams providing technical service to the users.
According to the information on the website of NJW (jnjw88.com), the platform sells a variety of products, including fungicides, insecticides, acaricides, herbicides, water soluble fertilizers, etc., among which, fungicides and insecticides have the most products, reaching 130 in total.
As of the end of this February, “Tiantianquan” a mobile application of Noposion went into public beta first. With “Making growing easier” being the slogan, and with over 200 experts in the service team across the country, 300 experience stores and more than 1,000 service distribution sites, this mobile application aims to become a first-class service platform for agrochemical materials. The highlights of this service platform include: it provides real-time agricultural meteorological information as well as agricultural condition monitoring and disaster warning; the supply-and-demand information distributing platform (Market) could help users seize market opportunities; it also has insurance functions by coordinating with regional insurance companies to reduce the planting risks to the minimum.
On 19th March, Noposion announced that it would invest 17.5 million yuan of its own capital in buying shares of Nongjinquan (a rural internet financial company), marking Noposion’s official step into the rural internet finance. The funds raised through Nongjinquan will be directly loaned to the farmers through P2P, which will not only meet the farmers’ need in purchasing agricultural materials and solves financial problems during the planting period, but also increase the client loyalty.
