According to an insider of Noposion, Noposion is currently developing a mobile phone application program called “Tianyuanquan” as its agricultural materials e-commerce platform, which is currently being tested. The specific date to launch the app is yet to be determined.

The insider discloses that “Tianyuanquan”, with powerful functions, is applicable to all kinds of customers, and through the app, customers can interact with each other, buy insurance and ask questions. The main purpose of the app is to increase customer engagement. Regarding the report that Noposion plans to officially launch “Tianyuanquan” in March, the insider says the specific date is yet to be determined.

It is learnt that Noposion has become one of the largest offline pesticide formulators with the most products and the most product categories in China. The total investment in the agricultural materials e-commerce platform will be over RMB300 million. Noposion, as a leading player in the Chinese pesticide formulation industry, has nearly 2,000 sales persons, and its AK channel covers 8,000 to 9,000 retail stores and its CK channel, over 2,000 dealers. Its market share in the pesticide market is about 4%. In 2014, its revenue reached RMB2.2 billion, increased by 26.88% YoY.